— I could finally see the essence of
RÉTOUR MAGAZINE taking shape

so I felt it was time
to create the core of the brand

My own editorial world.

It's time

— I officially decided to start Rétour Magazine for real

The idea had been sitting in
the back of my mind for
almost two years.

The name was already there,

and I had several Pinterest boards that I'd been filling with images whenever something caught my eye.

But that was pretty much it.

I had a feeling.
I had a vibe.

90 s minimalism

— Visually,
I could see Rétour

My Pinterest board were full of

90s minimalism,
vibey black-and-white moments, close-up details,
minimal colour,
archive fashion mixed with modern simplicity,

and touch of sensuality.

— This was the week it left my Pinterest board and became a real world

— A visual identity.
An editorial language.

A place that finally existed outside my head.

— I documented
the creative journey as it unfolded...

THE RESULT?

10 chapters.

An intimate video documentation from inside the creative process of bringing Rétour Magazine
to life.

CHAPTER ONE

The Start

— It’s all scattered between
Pinterest boards,
documents,
a blog post,
a font,
notes.

It was time to distill it into a core brand.

CHAPTER TWO

Where Do I Start?

After 2 years of collecting inspo images on Pinterest, I had to distill it down to a handful

that would represent the new era of Rétour Magazine.

CHAPTER three

Am I Ready For Something New?

Going into this rebrand, one of the things I really wanted to look deeper into was the font.

And I also feel like I've slightly outgrown this font.

CHAPTER four

the first experiment

Even without a single logo on the page, I want to already be able to feel something.

And with this one, I could.

CHAPTER five

the second experiment

I'm already noticing a red thread in what I'm naturally drawn to.

There's something about it that just makes sense to me.

Almost like it could become its own little visual language within Rétour.

CHAPTER six

the third experiment

I think I need to shift something.

Maybe it's time to pause and
see what happens when I bring in another direction.

CHAPTER seven

i found it

Now it had an identity.

THIS IS IT.
I'm obsessed.
This is Rétour.

Everything suddenly made
sense together.

CHAPTER eight

building the world

Could I take this feeling that originally came from a photo...
and translate it into just font and graphics?

No photo carrying the vibe for me. Just the visual identity.

CHAPTER nine

rétour magazine is here

How would this vibe look as an actual fashion editorial magazine?

CHAPTER ten

the vibe carries the message

I wanted to see how the world would evolve without losing the simplicity that made me fall in love with it in the first place.

QUESTIONS AND ANSWERS

The World of Rétour is a
10-chapter video series

— an intimate documentation from inside my creative process as I build the visual world of Rétour Magazine.

WHAT FORMAT IS THE WORLD OF RÉTOUR?

No. This isn't a step-by-step Illustrator tutorial or a branding course.

You're coming inside the creative process

— the ideas, experiments, visual decisions, changes of direction and the moments when something clicks.

IS THIS AN ILLUSTRATOR OR BRANDING TUTORIAL?

No. This isn't about learning specific design software or following my process exactly.

It's a creative journal for anyone interested in what happens between having an idea to give it a branded world of its own.

DO I NEED TO BE A DESIGNER?

You'll receive instant access to all 10 video chapters after purchase, so you can watch them whenever you want and move through them at your own pace.

HOW DO I WATCH IT?

You have lifetime access

HOW LONG DO I HAVE ACCESS?

Because this is a digital product with immediate access to the complete series, purchases are non-refundable.

CAN I GET A REFUND?

49 EUR

PRICE

join the world

— A documentation
of turning an idea into a visual world

Could I take this feeling, and translate it into
a visual identity?

join the world